Anisuzzaman Chowdhury is a seasoned business leader with interests in an array of market segments including pharmaceuticals, construction and energy. This article will look at business resilience, providing an overview of strategies business owners can adopt to not only ensure the continued profitability of the business but also help it to increase its competitive advantage.
In today’s uncertain business climate, forward-looking founders are continually evaluating the performance of their venture and taking control of margin improvement. This requires consistent monitoring of the effectiveness of current strategies, enabling leaders to identify aspects ripe for improvement and transform and adapt to changing market conditions and customer needs. The attached infographic contains some enlightening insights on customer service trends in 2025.
Deloitte’s 2025 MartinPLUS study revealed that while business leaders regard cost reduction as integral to margin improvement, 79% of the businesses surveyed failed to achieve their cost-saving goals. Though this was an improvement on Deloitte’s 2024 study where 82% of companies failed to hit their cost-saving targets, it represented a marked increase on the 72% reported in 2023. The report also revealed a decline in respondents’ overall business outlook growth expectations, with just 27% anticipating that their company’s revenue would grow by more than 10% versus 45% in 2025.
To ensure business resilience, leaders must proactively monitor and plan for unexpected events, utilising data analytics to identify trends and anomalies, addressing issues as and when they arise. Implementing robust revenue prediction and protection capabilities, such as financial planning, budgeting and forecasting, is also crucial. Businesses also need to implement scalable enterprise risk management programmes, gaining a thorough understanding of and categorising risks – including strategic, financial, operational and regulatory elements – to help them understand their place within the broader landscape.
Businesses need to invest in their people as well as their data and security protocols, upskilling the workforce to enhance efficiency, manage risk and maximise performance. They also need to invest in improving their technological capabilities and enhancing scalability, regularly reviewing systems and processes to identify opportunities to improve operational efficiency.
Finally, preparing for the impact of evolving compliance landscapes is integral to ensuring business resilience. Business owners must consider factors such as ESG, internal audit, risk management and cybersecurity to help build trust and loyalty among stakeholders, enabling the business to align with their expectations.